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Grow Firefox download in Indian Languages – Pilot campaign

To spread Localized Firefox in India, Mozilla Hindi Localization community is planning for a coordinated pan-India campaign. The campaign would run from 2nd October to 1st November.

Why 2nd October: 2nd October is birthday of our Father our Nation, Mahatma Gandhi  and we celebrate this day as Gandhi Jayanti.
“Gandhi led nationwide campaigns for easing poverty, expanding women’s rights, building religious and ethnic amity, ending untouchability, but above all for achieving Swaraj or self-rule.”

To show users that Firefox is available in their language we are creating a campaign that helps fans of Firefox invite the people in their networks to download Firefox. We are creating unique, shareable pieces of content that are humorous, insightful and topical to get the conversation and activities started.

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What are we saying?

Firefox is a non-profit browser that was created by thousands of volunteers who believe the Internet should be free and open to everyone. Firefox is built for people, not for profit. We don’t believe in tracking and selling people’s data. Firefox believes in creating a safe, open and customizable way to experience the web. Our dedication to privacy is the reason we were voted the most trustworthy Internet company.

Why are we asking you?

You are a passionate member of the Mozilla community. You tell people all the time about how amazing Firefox is and you probably have some super creative thoughts on how other people could tell their families and friends to download Localized Firefox too.

Get Involved!

There are several ways to get involved:

  • Host an event!
    • Help host an event in your city! A number of events will be hosted between 2nd October to 1st November in support of Grow Firefox download  in Indian Languages-Pilot  Campaign. We will work together to provide talking points, speakers and guidance on how to create localized content to be used in your channels.
        • Promote your event by:
          • Telling and inviting friends!
          • Create an original invitation for that group (Flyers! or a creative meme)
          • Writing about it on Facebook & Twitter.
          • Posting updates, creating events or sending invites via Facebook and social networks.
          • Share it with us!
  • Need to find a location? Here are some ideas:
    • Rec rooms at schools, universities or community centers
    • Restaurants, cafes, bars or LAN houses
    • Your company or your home
    • Local parks and picnic area
  • Firefox for Desktop in Hindi     : http://mzl.la/fxhindi
  • Firefox for Desktop in Marathi : http://mzl.la/fxmarathi

Let’s get everyone from Mozillians to internet users sharing the campaign. You will be an important voice in making sure we’re heard. Share the Firefox Love!Help spread the word about our latest news, events, announcements and more, using your Facebook, Twitter, and other social media accounts. The more you share, the more opportunity you have for being recognized and rewarded. Plus, you’ll be in the know for all the latest Firefox news and announcements.

Who Can Sign Up?

This campaign is open to Mozillians, Firefox Student Ambassadors, Mozilla Reps & Anyone interested.

We’ll be supporting several community led events across India by helping with content, talking points, speakers, swags & more. Selected ideas/ events will be guided/supported by the Mozilla Hindi and Marathi Localization team.

Signup Now!

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